As part of a strategic transformation led by CTO Michal Kouřík, we launched a joint project aimed at implementing an acquisition-driven sales model, digitizing sales processes, and preparing Starky’s for international expansion through a partner network.
Starky’s had a track record of successful projects and strong technological capabilities. The company was ready to grow, but needed to:
Together, we set up the CRM, created the sales pipeline, and built the outbound processes.
We prepared targeted campaigns for decision-makers in finance, operations, and digitalization.
We launched LinkedIn sequences across several iterations, evaluated responses, and refined the messaging.
We focused on four key regions: DACH, Nordics, the UK, and Benelux.
We identified, reached out to, and qualified more than 100 potential partners.
We onboarded 4 performance-based partners who now represent Starky’s in their respective markets.
Within two months, we opened around 200 sales opportunities as part of the pipeline development and identified 30 potential prospects for the software across the logistics and manufacturing segments. We implemented Pipedrive CRM and automated the sales processes.
Starky’s can now fully scale its lead generation process and expand its international partner network. We built a sales pipeline for the Oriogo software product. A new key client — Bohemia Interactive. Four new strategic partners across the DACH, UK, and Benelux regions.
“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”

“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”

The collaboration helped us quickly build a functional outbound channel that actually delivers results. We reached the right people in companies where our services make sense, and we secured a partner in the UK region.

Within Odoo CRM, we worked with Dealship to set up the entire sales framework — from the initial outreach, through the discovery call, all the way to the proposal and closing stages — including clearly defined steps, activities, and reporting.

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”

“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”

We secured an international client and established a sustainable sales model. The collaboration also opened up new perspectives on how to approach growth and acquisition.

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Vybudovali jsme digitální obchodní proces od nuly. Díky této spolupráci jsme získali klienta v technologickém sektoru a zároveň postavili základy pro růst v zahraničí.

LinkedIn kampaně nám pomohly oslovit desítky technických partnerů rychle a bez zbytečných nákladů. Jde o přístup, který škáluje a dává smysl nejen obchodně, ale i technicky.

Získali jsme zahraničního klienta a nastavili udržitelný obchodní model. Spolupráce nám zároveň otevřela nové obzory v tom, jak přemýšlet o růstu a akvizici.

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Vybudovali jsme digitální obchodní proces od nuly. Díky této spolupráci jsme získali klienta v technologickém sektoru a zároveň postavili základy pro růst v zahraničí.

LinkedIn kampaně nám pomohly oslovit desítky technických partnerů rychle a bez zbytečných nákladů. Jde o přístup, který škáluje a dává smysl nejen obchodně, ale i technicky.

Získali jsme zahraničního klienta a nastavili udržitelný obchodní model. Spolupráce nám zároveň otevřela nové obzory v tom, jak přemýšlet o růstu a akvizici.

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.
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Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.
%20(2).webp)
Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.
%20(2).webp)
Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

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