case study

How We Built Starky’s Software’s Acquisition Engine and Secured Bohemia Interactive

As part of a strategic transformation led by CTO Michal Kouřík, we launched a joint project aimed at implementing an acquisition-driven sales model, digitizing sales processes, and preparing Starky’s for international expansion through a partner network.

Challenge

Starky’s had a track record of successful projects and strong technological capabilities. The company was ready to grow, but needed to:

Improve the acquisition of new clients in Czechia through targeted campaigns.
Implement a CRM system and the entire digital sales process.
Find and onboard international sales partners willing to collaborate on a performance-based model.

Our solution

1. Implementation of the acquisition system (Czechia)

Together, we set up the CRM, created the sales pipeline, and built the outbound processes.

We prepared targeted campaigns for decision-makers in finance, operations, and digitalization.

We launched LinkedIn sequences across several iterations, evaluated responses, and refined the messaging.

2. Building the partner network (international)

We focused on four key regions: DACH, Nordics, the UK, and Benelux.

We identified, reached out to, and qualified more than 100 potential partners.

We onboarded 4 performance-based partners who now represent Starky’s in their respective markets.

3. Building the pipeline for the Oriogo software product

Within two months, we opened around 200 sales opportunities as part of the pipeline development and identified 30 potential prospects for the software across the logistics and manufacturing segments. We implemented Pipedrive CRM and automated the sales processes.

Results

Starky’s can now fully scale its lead generation process and expand its international partner network. We built a sales pipeline for the Oriogo software product. A new key client — Bohemia Interactive. Four new strategic partners across the DACH, UK, and Benelux regions.

What our clients say

Our mission in action — what the people who know us say

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”

Michal Kouřík
CTO Starky's Software

“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”

Ondřej Antonín
Sales Director Qi.cz

The collaboration helped us quickly build a functional outbound channel that actually delivers results. We reached the right people in companies where our services make sense, and we secured a partner in the UK region.

Aleš Poláček
CEO Whirr Crew

Within Odoo CRM, we worked with Dealship to set up the entire sales framework — from the initial outreach, through the discovery call, all the way to the proposal and closing stages — including clearly defined steps, activities, and reporting.

Matěj Schuh
Sales Director, ThinkEasy

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”

Michal Kouřík
CTO Starky's Software

“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”

Ondřej Antonín
Sales Director Qi.cz

We secured an international client and established a sustainable sales model. The collaboration also opened up new perspectives on how to approach growth and acquisition.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Vybudovali jsme digitální obchodní proces od nuly. Díky této spolupráci jsme získali klienta v technologickém sektoru a zároveň postavili základy pro růst v zahraničí.

Michal Kouřík
CTO Starky's Software

LinkedIn kampaně nám pomohly oslovit desítky technických partnerů rychle a bez zbytečných nákladů. Jde o přístup, který škáluje a dává smysl nejen obchodně, ale i technicky.

Ondřej Antonín
Sales Director Qi.cz

Získali jsme zahraničního klienta a nastavili udržitelný obchodní model. Spolupráce nám zároveň otevřela nové obzory v tom, jak přemýšlet o růstu a akvizici.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Vybudovali jsme digitální obchodní proces od nuly. Díky této spolupráci jsme získali klienta v technologickém sektoru a zároveň postavili základy pro růst v zahraničí.

Michal Kouřík
CTO Starky's Software

LinkedIn kampaně nám pomohly oslovit desítky technických partnerů rychle a bez zbytečných nákladů. Jde o přístup, který škáluje a dává smysl nejen obchodně, ale i technicky.

Ondřej Antonín
Sales Director Qi.cz

Získali jsme zahraničního klienta a nastavili udržitelný obchodní model. Spolupráce nám zároveň otevřela nové obzory v tom, jak přemýšlet o růstu a akvizici.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
zakladatel značky Voniak

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
zakladatel značky Voniak

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
Founder of Voniak

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