Case Study

How We Helped Efektivní Nábor Acquire 6 Clients in the First Year and Boost ARR by 30%

Efektivní Nábor is a modern recruitment platform that uses HR marketing on social media, career pages, and targeted advertising to reach even passive candidates — all supported by data-driven results.

Challenge

CEO Jan Minařík wanted the platform to quickly reach clients looking for an innovative approach to recruitment, validate the service’s value on the market, and secure measurable growth through a standardized sales process — without the need for extensive marketing investments.

Define a digital sales strategy, implement the right tools, and identify target audiences
Expand acquisition efforts beyond cold calling by adding digital channels
Apply the model to further activities

Our solution

1. Strategy for the ideal client profile

We defined the segments with the highest potential (e.g., mid-sized companies in retail, hospitality, and services) where Efektivní Nábor has strong references.

2. Outbound campaigns via LinkedIn and email

We prepared a sequenced messaging flow focused on the key pain points of HR departments — a shortage of candidates, the need for employer branding, and the inefficiency of traditional job advertising. The campaigns combined personalized messages with case studies.

3. CRM and conversion process

We set up a simple CRM system for tracking leads, evaluating meeting catalysts, and planning next steps.

Results

Within 3 months, 6 new paying clients were acquired, ARR increased, key segments were validated, and a repeatable sales process was established for further expansion.

What our clients say

Our mission in action — what the people who know us say

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”

Michal Kouřík
CTO Starky's Software

“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”

Ondřej Antonín
Sales Director Qi.cz

The collaboration helped us quickly build a functional outbound channel that actually delivers results. We reached the right people in companies where our services make sense, and we secured a partner in the UK region.

Aleš Poláček
CEO Whirr Crew

Within Odoo CRM, we worked with Dealship to set up the entire sales framework — from the initial outreach, through the discovery call, all the way to the proposal and closing stages — including clearly defined steps, activities, and reporting.

Matěj Schuh
Sales Director, ThinkEasy

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”

Michal Kouřík
CTO Starky's Software

“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”

Ondřej Antonín
Sales Director Qi.cz

We secured an international client and established a sustainable sales model. The collaboration also opened up new perspectives on how to approach growth and acquisition.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Vybudovali jsme digitální obchodní proces od nuly. Díky této spolupráci jsme získali klienta v technologickém sektoru a zároveň postavili základy pro růst v zahraničí.

Michal Kouřík
CTO Starky's Software

LinkedIn kampaně nám pomohly oslovit desítky technických partnerů rychle a bez zbytečných nákladů. Jde o přístup, který škáluje a dává smysl nejen obchodně, ale i technicky.

Ondřej Antonín
Sales Director Qi.cz

Získali jsme zahraničního klienta a nastavili udržitelný obchodní model. Spolupráce nám zároveň otevřela nové obzory v tom, jak přemýšlet o růstu a akvizici.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Vybudovali jsme digitální obchodní proces od nuly. Díky této spolupráci jsme získali klienta v technologickém sektoru a zároveň postavili základy pro růst v zahraničí.

Michal Kouřík
CTO Starky's Software

LinkedIn kampaně nám pomohly oslovit desítky technických partnerů rychle a bez zbytečných nákladů. Jde o přístup, který škáluje a dává smysl nejen obchodně, ale i technicky.

Ondřej Antonín
Sales Director Qi.cz

Získali jsme zahraničního klienta a nastavili udržitelný obchodní model. Spolupráce nám zároveň otevřela nové obzory v tom, jak přemýšlet o růstu a akvizici.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
zakladatel značky Voniak

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
zakladatel značky Voniak

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
Founder of Voniak

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