Case Study

Odoo CRM Setup & Acquisition Process Development for ThinkEasy

ThinkEasy is a Czech software company focused on developing web and mobile applications, custom information systems, and technology solutions that improve process efficiency. Led by Matěj Schuh, the company delivers projects across various industries — from manufacturing and services to technology firms.

Challenge

Improving the Sales Framework in Odoo CRM
Implement a scalable outreach
Support organic growth without the need to build an internal sales team

Our Solution

1. Structuring and expanding Odoo CRM

As part of the collaboration, we designed and implemented the entire sales framework — from the initial outreach and the discovery call through to the proposal and closing stages. This included defining clear stages, activities, responsibilities, and reporting setup.

2. Launching targeted acquisition

We prepared the sales messaging and targeting for the first outbound campaign, focusing on companies with potential for custom software development. The selection of target companies was based on internal analysis and the priorities defined within the sales strategy.

Results

Within the first month, new business contacts were established and the first qualified opportunities were identified. The CRM now serves as the central tool for managing sales activities and enables the company to better plan, evaluate, and scale its sales process.

What our clients say

Our mission in action — what the people who know us say

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”

Michal Kouřík
CTO Starky's Software

“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”

Ondřej Antonín
Sales Director Qi.cz

The collaboration helped us quickly build a functional outbound channel that actually delivers results. We reached the right people in companies where our services make sense, and we secured a partner in the UK region.

Aleš Poláček
CEO Whirr Crew

Within Odoo CRM, we worked with Dealship to set up the entire sales framework — from the initial outreach, through the discovery call, all the way to the proposal and closing stages — including clearly defined steps, activities, and reporting.

Matěj Schuh
Sales Director, ThinkEasy

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”

Michal Kouřík
CTO Starky's Software

“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”

Ondřej Antonín
Sales Director Qi.cz

We secured an international client and established a sustainable sales model. The collaboration also opened up new perspectives on how to approach growth and acquisition.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Vybudovali jsme digitální obchodní proces od nuly. Díky této spolupráci jsme získali klienta v technologickém sektoru a zároveň postavili základy pro růst v zahraničí.

Michal Kouřík
CTO Starky's Software

LinkedIn kampaně nám pomohly oslovit desítky technických partnerů rychle a bez zbytečných nákladů. Jde o přístup, který škáluje a dává smysl nejen obchodně, ale i technicky.

Ondřej Antonín
Sales Director Qi.cz

Získali jsme zahraničního klienta a nastavili udržitelný obchodní model. Spolupráce nám zároveň otevřela nové obzory v tom, jak přemýšlet o růstu a akvizici.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Vybudovali jsme digitální obchodní proces od nuly. Díky této spolupráci jsme získali klienta v technologickém sektoru a zároveň postavili základy pro růst v zahraničí.

Michal Kouřík
CTO Starky's Software

LinkedIn kampaně nám pomohly oslovit desítky technických partnerů rychle a bez zbytečných nákladů. Jde o přístup, který škáluje a dává smysl nejen obchodně, ale i technicky.

Ondřej Antonín
Sales Director Qi.cz

Získali jsme zahraničního klienta a nastavili udržitelný obchodní model. Spolupráce nám zároveň otevřela nové obzory v tom, jak přemýšlet o růstu a akvizici.

Aleš Poláček
CEO Whirr Crew

V rámci CRM Odoo jsme s Dealship nastavili celý sales framework – od prvotního oslovení přes discovery call až po fázi nabídky a uzavření obchodu – včetně jasně definovaných kroků, aktivit a reportingu.

Matěj Schuh
Obchodní ředitel, TkinkEasy

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
zakladatel značky Voniak

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
zakladatel značky Voniak

Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.

Jan Minařík
CEO Efektivní nábor

The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.

Matouš Kučera
CEO Amio

We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.

 Marek Lopatník
COO Peak Solutions

Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.

Daniel Nikolov
Founder of Voniak

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